Currently working in Marketing Partnerships at Red Bull Media House, I am working as a fully functioning campaign manager with robust 360 marketing plans. Building out partnership strategy from creative ideation to execution with brands such as Activision, Champion, Continental Tire, BOSE and many others, I am the "Quarterback" for many of Red Bull's branded programs.
Experience Red Bull Media House, Santa Monica, CA [December 2019-Present] Manager, Marketing Partnerships
Responsible for managing multiple partner accounts and cross-functional team verticals
Function closely with Business Development team to ensure alignment on all partnership deliverables and expectations
Develop and execute robust 360 marketing plans, inclusive of content ideas, that promote and showcase the combined value of both partner & Red Bull brands
Lead and recap weekly meetings with internal teams and external partners to ensure the Red Bull Partner is consistently, and appropriately, communicated the status of the campaign
Built new ways of working with cross-functional teams to establish trust and accountability for the Partnerships program at all levels within the organization
Create a comprehensive sell-through deck to take to market five months prior to years past with full support from all internal stakeholders
Tastemade, Santa Monica, CA [August 2018-December 2019] Manager, Content Partnerships
Drove the creation of all branded projects from production kick-off to delivery of final assets
Led relationship with agency partners by briefing them in on creative concepts, co-creating production schedules, etc.
Led internal and external teams to develop and create content for all branded partnerships on time and of the highest quality with brands such as Disney Films, Disney Parks, Chick-Fil-A, Dannon, The NFL, Behr Paints, and many others
Served as the creative voice and advocate for Tastemade for brands and clients through the production process - Use your best judgment to maintain the integrity of Tastemade content while being mindful of the delicate nature of client relationships
Managed all production stages for multiple content partnership projects
Partnered with Production to provide direction and air cover throughout shoots and edits
Advised on production/creative feasibility when evaluating new client opportunities
Attended shoots, working with the client while on set - acting as the Branded Producer between production and client
Dug deep into client initiatives to make recommendations and create campaigns that will move the needle
Fox Broadcasting Company, Century City, CA [October 2017-August 2018] Manager, Content Partnerships
Obtained marketing support on distribution platforms according to FBC marketing objectives
Acted as liaison for FBC’s digital and multi-platform distribution partners
Facilitated marketing partnerships with websites, social platforms & apps to support Fox programming (New Girl/FabFitFun box collaboration, Gordon Ramsay's 24HTHAB/Fooji 24 Hours of food delivery stunt, The Resident/American Red Cross Blood Drive activation)
Brainstormed, created and managed creative strategy for fifteen shows
Processed marketing requests from multi-platform distributors
Managed sizing and implementation of show art across all distributors
Worked cross-functionally with Design, Production, FBC Legal, On-Air Promo, Publicity, & Show Talent.
Produced and ideated with video creative group to promote creative strategy
Supervised and delegated projects to coordinator and interns
Red Bull Media House North America, Santa Monica, CA [January 2016-September 2017] Digital Syndication Partnerships Specialist
Managed day-to-day channel operations of Red Bull TV content on YouTube and other third party channels
Prepared Red Bull TV assets for owned player syndication
Created Brand Identity strategy for syndicated content
Aligned with program planning team and communications managers on video release timing and schedule
Studied market trends and gain knowledge of the competitive landscape surrounding Red Bull TV assets
Designed HTML email layouts and distribution strategy for syndicating embed codes for live and original content
Maintained strict schedules for embed codes and all content publishing
Continued duties of Programming Coordinator in relation to Red Bull TV content
Red Bull Media House North America, Santa Monica, CA [January 2015-January 2016] Digital Video Programming Coordinator
Coordinated effective daily distribution across Red Bull’s digital video platforms and ensured alignment across all key content stakeholders
Advocated for organized, data-backed and tactical distribution of video across all Red Bull digital initiatives including content management, rights and clearances, and Video Quality Assurance.
Maintained of relationships with key distribution partners, including YouTube and Hulu
Executed content optimization strategies for maximizing global distribution of video content along with members of the Digital Programming Team
CNN Newsource, Atlanta, GA [April 2014-September2014] Freelance Production Assistant
Developed the Video Affiliate Network (VAN) with a team of engineers to provide content feeds to over 900+ affiliates
Organized through affiliate pitches & link local stories to CNN.com and the CNN Wire
Collaborated with CNN Wire Affiliate Services to maintain and add digital content to CNN Wire copy
Provided superior customer service to CNN’s TV and Wire Affiliates maintaining good relationships
Aggregated news stories from Affiliates around the world
Pitched story ideas in editorial meetings on the newsroom floor
CNN Newsource, Atlanta, GA [January 2014-April 2014] Intern
Worked with affiliates to ensure they are receiving relevant, specific & quality digital content
Collaborated with the CNN.com editorial staff & the affiliate content center to promote local stories on all CNN platforms
Composed scripts for daily news packages such as Take a Look at This! and Now Showing and distributed to 900+ CNN Newsource affiliates
Contributed story ideas during daily company-wide editorial meetings
Managed global Twitter account and achieved verified status
Education The University of Georgia, Athens, GA December 2014 Bachelor of Arts in Journalism
Skills Computer Skills: Microsoft Office, Intermediate knowledge of HTML, Adobe Creative Cloud (InDesign, Photoshop, DreamWeaver, Keynote, Premiere, Illustrator), Keynote, Google Pages, Final Cut Pro, Audacity, all social media platforms, Agile Management Photography Skills: Skilled with a Nikon D5000