Currently working in Marketing Partnerships at Red Bull Media House, I am working as a fully functioning campaign manager with robust 360 marketing plans. Building out partnership strategy from creative ideation to execution with brands such as Activision, Champion, Continental Tire, BOSE and many others, I am the "Quarterback" for many of Red Bull's branded programs. 

Experience  
Red Bull Media House, Santa Monica, CA                                                       [December 2019-Present]
Manager, Marketing Partnerships
  • Responsible for managing multiple partner accounts and cross-functional team verticals
  • Function closely with Business Development team to ensure alignment on all partnership deliverables and expectations
  • Develop and execute robust 360 marketing plans, inclusive of content ideas, that promote and showcase the combined value of both partner & Red Bull brands
  • Lead and recap weekly meetings with internal teams and external partners to ensure the Red Bull Partner is consistently, and appropriately, communicated the status of the campaign
  • Built new ways of working with cross-functional teams to establish trust and accountability for the Partnerships program at all levels within the organization
  • Create a comprehensive sell-through deck to take to market five months prior to years past with full support from all internal stakeholders

Tastemade, Santa Monica, CA                                                                    [August 2018-December 2019]
Manager, Content Partnerships
  • Drove the creation of all branded projects from production kick-off to delivery of final assets
  • Led relationship with agency partners by briefing them in on creative concepts, co-creating production schedules, etc.
  • Led internal and external teams to develop and create content for all branded partnerships on time and of the highest quality with brands such as Disney Films, Disney Parks, Chick-Fil-A, Dannon, The NFL, Behr Paints, and many others
  • Served as the creative voice and advocate for Tastemade for brands and clients through the production process - Use your best judgment to maintain the integrity of Tastemade content while being mindful of the delicate nature of client relationships
  • Managed all production stages for multiple content partnership projects
  • Partnered with Production to provide direction and air cover throughout shoots and edits
  • Advised on production/creative feasibility when evaluating new client opportunities
  • Attended shoots, working with the client while on set - acting as the Branded Producer between production and client
  • Dug deep into client initiatives to make recommendations and create campaigns that will move the needle

Fox Broadcasting Company, Century City, CA                                          [October 2017-August 2018]
Manager, Content Partnerships
  • Obtained marketing support on distribution platforms according to FBC marketing objectives
  • Acted as liaison for FBC’s digital and multi-platform distribution partners
  • Facilitated marketing partnerships with websites, social platforms & apps to support Fox programming (New Girl/FabFitFun box collaboration, Gordon Ramsay's 24HTHAB/Fooji 24 Hours of food delivery stunt, The Resident/American Red Cross Blood Drive activation)
  • Brainstormed, created and managed creative strategy for fifteen shows
  • Processed marketing requests from multi-platform distributors
  • Managed sizing and implementation of show art across all distributors
  • Worked cross-functionally with Design, Production, FBC Legal, On-Air Promo, Publicity, & Show Talent.
  • Produced and ideated with video creative group to promote creative strategy
  • Supervised and delegated projects to coordinator and interns

Red Bull Media House North America, Santa Monica, CA             [January 2016-September 2017]
Digital Syndication Partnerships Specialist
  • Managed day-to-day channel operations of Red Bull TV content on YouTube and other third party channels
  • Prepared Red Bull TV assets for owned player syndication
  • Created Brand Identity strategy for syndicated content
  • Aligned with program planning team and communications managers on video release timing and schedule
  • Studied market trends and gain knowledge of the competitive landscape surrounding Red Bull TV assets
  • Designed HTML email layouts and distribution strategy for syndicating embed codes for live and original content
  • Maintained strict schedules for embed codes and all content publishing
  • Continued duties of Programming Coordinator in relation to Red Bull TV content

Red Bull Media House North America, Santa Monica, CA                   [January 2015-January 2016]
Digital Video Programming Coordinator
  • Coordinated effective daily distribution across Red Bull’s digital video platforms and ensured alignment across all key content stakeholders
  • Advocated for organized, data-backed and tactical distribution of video across all Red Bull digital initiatives including content management, rights and clearances, and Video Quality Assurance.
  • Maintained of relationships with key distribution partners, including YouTube and Hulu
  • Executed content optimization strategies for maximizing global distribution of video content along with members of the Digital Programming Team

CNN Newsource, Atlanta, GA                                                                         [April 2014-September2014]
Freelance Production Assistant
  • Developed the Video Affiliate Network (VAN) with a team of engineers to provide content feeds to over 900+ affiliates
  • Organized through affiliate pitches & link local stories to CNN.com and the CNN Wire
  • Collaborated with CNN Wire Affiliate Services to maintain and add digital content to CNN Wire copy
  • Provided superior customer service to CNN’s TV and Wire Affiliates maintaining good relationships
  • Aggregated news stories from Affiliates around the world 
  • Pitched story ideas in editorial meetings on the newsroom floor

CNN Newsource, Atlanta, GA                                                                              [January 2014-April 2014]
Intern
  • Worked with affiliates to ensure they are receiving relevant, specific & quality digital content
  • Collaborated with the CNN.com editorial staff & the affiliate content center to promote local stories on all CNN platforms
  • Composed scripts for daily news packages such as Take a Look at This! and Now Showing and distributed to 900+ CNN Newsource affiliates
  • Contributed story ideas during daily company-wide editorial meetings
  • Managed global Twitter account and achieved verified status

Education 
The University of Georgia, Athens, GA                                                                         December 2014 
Bachelor of Arts in Journalism

Skills 
Computer Skills: Microsoft Office, Intermediate knowledge of HTML, Adobe Creative Cloud (InDesign, Photoshop, DreamWeaver, Keynote, Premiere, Illustrator), Keynote, Google Pages, Final Cut Pro, Audacity, all social media platforms, Agile Management
Photography Skills: Skilled with a Nikon D5000