Currently working in Marketing Partnerships at Red Bull Media House, I am working as a fully functioning campaign manager with robust 360 marketing plans. Maintaining the partnerships with brands such as Activision, RIOT Games, BOSE and many others, I am the "Quarterback" for many of Red Bull's branded programs.
Experience
Red Bull Media House, Santa Monica, CA [December 2019-Present]
Manager, Marketing Partnerships
Tastemade, Santa Monica, CA [August 2018-December 2019]
Manager, Content Partnerships
Fox Broadcasting Company, Century City, CA [October 2017-August 2018]
Manager, Content Partnerships
Red Bull Media House North America, Santa Monica, CA [January 2016-September 2017]
Digital Syndication Partnerships Specialist
Red Bull Media House North America, Santa Monica, CA [January 2015-January 2016]
Digital Video Programming Coordinator
CNN Newsource, Atlanta, GA [April 2014-September2014]
Freelance Production Assistant
CNN Newsource, Atlanta, GA [January 2014-April 2014]
Intern
Education
The University of Georgia, Athens, GA December 2014
Bachelor of Arts in Journalism
Skills
Computer Skills: Microsoft Office, Intermediate knowledge of HTML, InDesign, Photoshop, DreamWeaver, Keynote, Premiere, illustrator, Final Cut Pro, Audacity, all social media platforms
Photography Skills: Skilled with a Nikon D5000
Experience
Red Bull Media House, Santa Monica, CA [December 2019-Present]
Manager, Marketing Partnerships
- Responsible for managing multiple partner accounts and cross-functional team verticals
- Function closely with Business Development team to ensure alignment on all partnership deliverables and expectations
- Develop and execute robust 360 marketing plans, inclusive of content ideas, that promote and showcase the combined value of both partner & Red Bull brands
- Lead and recap weekly meetings with internal teams and external partners to ensure the Red Bull Partner is consistently, and appropriately, communicated the status of the campaign
- Built new ways of working with cross-functional teams to establish trust and accountability for the Partnerships program at all levels within the organization
- Create a comprehensive sell-through deck to take to market five months prior to years past with full support from all internal stakeholders
Tastemade, Santa Monica, CA [August 2018-December 2019]
Manager, Content Partnerships
- Drive the creation of all branded projects from production kick-off to delivery of final assets
- Lead relationship with agency partners by briefing them in on creative concepts, co-creating production schedules, etc.
- Lead internal and external teams to develop and create content for all branded partnerships on time and of the highest quality with brands such as Chick-Fil-A, Dannon, The NFL, Behr Paints, and many others
- Serve as the creative voice and advocate for Tastemade for brands and clients through the production process - Use your best judgment to maintain the integrity of Tastemade content while being mindful of the delicate nature of client relationships
- Manage all production stages for multiple content partnership projects
- Partner with Production to provide direction and air cover throughout shoots and edits
- Advise on production/creative feasibility when evaluating new client opportunities
- Attend shoots, working with the client while on set - acting as the Branded Producer between production and client
- Dig deep into client initiatives to make recommendations and create campaigns that will move the needle
Fox Broadcasting Company, Century City, CA [October 2017-August 2018]
Manager, Content Partnerships
- Obtained marketing support on distribution platforms according to FBC marketing objectives
- Acted as liaison for FBC’s digital and multi-platform distribution partners
- Facilitated marketing partnerships with websites, social platforms & apps to support Fox programming (New Girl/FabFitFun box collaboration, Gordon Ramsay's 24HTHAB/Fooji 24 Hours of food delivery stunt, The Resident/American Red Cross Blood Drive activation)
- Brainstormed, created and managed creative strategy for fifteen shows
- Processed marketing requests from multi-platform distributors
- Managed sizing and implementation of show art across all distributors
- Worked cross-functionally with Design, Production, FBC Legal, On-Air Promo, Publicity, & Show Talent.
- Produced and ideated with video creative group to promote creative strategy
- Supervised and delegated projects to coordinator and interns
Red Bull Media House North America, Santa Monica, CA [January 2016-September 2017]
Digital Syndication Partnerships Specialist
- Manage day-to-day channel operations of Red Bull TV content on YouTube and other third party channels
- Prepare Red Bull TV assets for owned player syndication
- Create Brand Identity strategy for syndicated content
- Align with program planning team and communications managers on video release timing and schedule
- Study market trends and gain knowledge of the competitive landscape surrounding Red Bull TV assets
- Design HTML email layouts and distribution strategy for syndicating embed codes for live and original content
- Maintain strict schedules for embed codes and all content publishing
- Continue duties of Programming Coordinator in relation to Red Bull TV content
Red Bull Media House North America, Santa Monica, CA [January 2015-January 2016]
Digital Video Programming Coordinator
- Coordinated effective daily distribution across Red Bull’s digital video platforms and ensured alignment across all key content stakeholders
- Advocated for organized, data-backed and tactical distribution of video across all Red Bull digital initiatives including content management, rights and clearances, and Video Quality Assurance.
- Maintained of relationships with key distribution partners, including YouTube and Hulu
- Executed content optimization strategies for maximizing global distribution of video content along with members of the Digital Programming Team
CNN Newsource, Atlanta, GA [April 2014-September2014]
Freelance Production Assistant
- Developed the Video Affiliate Network (VAN) with a team of engineers to provide content feeds to over 900+ affiliates
- Organized through affiliate pitches & link local stories to CNN.com and the CNN Wire
- Collaborated with CNN Wire Affiliate Services to maintain and add digital content to CNN Wire copy
- Provided superior customer service to CNN’s TV and Wire Affiliates maintaining good relationships
- Aggregated news stories from Affiliates around the world
- Pitched story ideas in editorial meetings on the newsroom floor
CNN Newsource, Atlanta, GA [January 2014-April 2014]
Intern
- Worked with affiliates to ensure they are receiving relevant, specific & quality digital content
- Collaborated with the CNN.com editorial staff & the affiliate content center to promote local stories on all CNN platforms
- Composed scripts for daily news packages such as Take a Look at This! and Now Showing and distributed to 900+ CNN Newsource affiliates
- Contributed story ideas during daily company-wide editorial meetings
- Managed global Twitter account and achieved verified status
Education
The University of Georgia, Athens, GA December 2014
Bachelor of Arts in Journalism
Skills
Computer Skills: Microsoft Office, Intermediate knowledge of HTML, InDesign, Photoshop, DreamWeaver, Keynote, Premiere, illustrator, Final Cut Pro, Audacity, all social media platforms
Photography Skills: Skilled with a Nikon D5000